Reorganizing information

Visit California releases an annual publication reviewing all the benefits & opportunities partners can participate in. Previous versions of this brochure were designed as a 4.5”x11”, 16-panel map fold. This proved to be unwieldy & difficult to read & fold.

The FY20/21 version has been reconfigured to a 20 page booklet with a 4-panel accordion fold spread to highlight a 3-year calendar & yearly travel trade events.