Sacramento Kings
Year
2015
Awards & Mentions
1st Place, California State Fair Showcase
Deliverables
An unforgettable night
The Sacramento Kings Exclusive Experience and Ball Kid passes were created to honor the fans. The passes recognize Sleep Train Arena’s last season, highlighting the arena’s best moments and honor the greatest fans in the NBA. The passes were used during both the 2015/16 and 2016/17 season.
Project Scope
One goal of the project was to fit into the existing branding system designed for that season. Elements of the brand was large areas of colorized leather texture and monochrome imagery.
Community Benefit
Since 1985, the Sacramento Kings have been an integral part of the community – investing attention, time and resources into health and wellness initiatives, education and youth, workforce and economic development projects and the arts. The Kings will continue to make significant investments in those areas consistent with thier “Kings 3.0” philosophy, and are more committed than ever to using the Sacramento Kings brand as an agent for positive change.