Project Outcome
Call to Action
As a public service announcement, the goal of these posters is to encourage and inspire college-age adults to start investing. The bold text and image that anchor the posters are supplemented with helpful information on the benefits of investing early in life.
Amazing Results
After sharing the series, friends and colleagues showed interest in the form of questions and advice. These posters started a conversation which is the first step in learning about any subject even as intimidating as the stock market.
“Compound interest is the eighth wonder of the world.”
Albert Einstein
Inspired by Money
Guilloche refers to the patterns we are so familiar with, used on currency, certificates, and awards. It is a type of intricate mathematical design often used as a security feature in printing.
Typographic Exploration
The hourglass poster is composed entirely out of type. Serif parentheses create the hourglass, completed with two hyphens at either end.